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It’s time to rethink employee advocacy

Cultivate a workforce of influential storytellers and transform your brand’s narrative with authentic employee-generated content.

Overview

EMPLOYEE EMPOWERMEN

Why is your current employee advocacy program failing?

The primary reasons why your employee advocacy lacks adoption.

Top-down approach: Disseminating corporate messages without incorporating value from your employees adversely affects morale, resulting in generic and inauthentic content.
Lack of confidence and expertise: Employees hesitate to share content that doesn’t align with their views, and they may lack the skills required to generate compelling content.
Time constraints and absence of incentives: Crafting content from scratch can be overwhelming, especially when there’s a lack of motivation, time, and resources.

To ensure the success of your program, prioritizing your employees is crucial.

WINNING WITH VIRAL NATION

Win Employee Advocacy with BrandBoost_Booster

Meet your employees at their social expertise level and empower them with guided learning, automation, generative AI, and brand safety monitoring capabilities to drive adoption and incentivize social selling.

Unlock the creative engine of your workforce.

With _Booster Guided Learning, employees can master the art of developing a winning strategy and expanding their influence. Our platform offers bite-sized, expert-led videos that take them on a transformative journey from beginner to expert.

¨We are thrilled to embark on this exploration of BarndBoost_Booster and its potential for your organization. As a company, we firmly believe in investing in the growth and development of our employees, acknowledging the significant impact they can have as brand ambassadors.¨

Brand alignment in every action.

With the BransBoost_Booster integration, you can guarantee brand alignment in every action. Our proprietary technology safeguards against costly mistakes by detecting copyright violations, ensuring that all posts, videos, images, text, audio, and account impersonations are in perfect alignment with your brand. Gain peace of mind and instill confidence in your employees, knowing that their content upholds your brand’s standards and values.

Empower your Employees: Build Future Creators.

Embrace authentic content and reject generic content with our automation and generative AI acting as a creative director. This powerful combination humanizes your brand by providing employees with unique suggestions to tailor their posts. Say "yes" to content that resonates with your audience and captures the essence of your brand's identity. With our innovative technology, you can empower your employees to create compelling and personalized content that sets your brand apart from the crowd.

AI Creative Director

From captions to video production, our proprietary AI technology is designed to bring any idea to life.

Scheduling

Save time with our pre-scheduled, set-it-and-leave-it posting capabilities.

Measure Impact

Customize your dashboards for tailored insights and show employees the impact of their content with analytics to foster the continued growth of their authentic voices.

Gamification

Leaderboards and redeemable points foster healthy competition and boost motivation.

RELATED SERVICES

End-to-end Solutions for Brands and Creators

Creators and brands thrive through mutual collaboration, amplification, and resonance. Creators play a pivotal role in helping brands infuse a human touch that traditional marketing often falls short of achieving. BrabdBoost specializes in providing distinctive products and services tailored for creators across various domains and brands of all scales, including enterprise-level ventures. We facilitate the seamless connection between creators and brands, enabling them to mutually benefit and achieve remarkable growth.

In today's digital landscape, your reputation holds immense value. That's why it's crucial to find the ideal content creators, influencers, and candidates who align with your campaign and culture. With our comprehensive vetting, screening, and monitoring solutions, the perfect fit is just a few clicks away. We provide the tools and expertise to ensure that you make informed decisions and maintain a strong online presence.

In today's highly competitive landscape, your reputation is paramount. It is crucial to identify the ideal content creators, influencers, and candidates who align with your campaign and culture. With our comprehensive vetting, screening, and monitoring solutions, finding the perfect fit is just a few clicks away. We provide the tools and resources necessary to ensure that you make informed decisions, safeguard your brand, and maintain a strong online presence.

Experience the ultimate talent management solution, bringing together brands, agents, and talent in one streamlined platform. Unlock a new level of transparency for your influencer campaigns, gaining valuable insights and metrics that enable precise attribution and unprecedented ROI measurement. With our platform, you can make data-driven decisions and quantify the impact of your campaigns like never before, ensuring maximum effectiveness and success.

Streamline and expand your content moderation, candidate screening, and brand safety efforts to safeguard your online reputation effortlessly. Our all-in-one solution equips you with the tools to combat fake accounts, detect copyright infringement, and prevent social media mishaps. With our comprehensive platform, you can proactively protect your brand and maintain a strong online presence.

Frequently Asked Questions

What is employee-generated content (EGC), and why is it important for companies?

Employee-generated content (EGC) refers to content created by employees on their personal social media platforms, where they share their insights about their company’s culture, products, and services. This content can take the form of posts, articles, videos, and photos. EGC offers authentic employee perspectives that enhance brand values, culture, and credibility. Research shows that companies without employee advocacy programs, which leverage EGC, miss out on its significant impact. EGC generates 8 times more engagement than official content, effectively increasing brand awareness and reaching new audiences. It also drives leads through employees’ networks, reducing the need for internal marketing efforts.

What is employee advocacy?

Employee advocacy entails empowering employees to promote their company through initiatives such as employee advocacy programs. These programs encompass a range of activities, from simple actions like sharing social media posts to more involved tasks like creating employee-generated content (EGC). The crucial aspect is the voluntary engagement of employees. Successful programs establish guidelines to ensure that shared content aligns with the company’s brand.

What are the key benefits of employee advocacy, and how do they contribute to a company's success?

Employee advocacy plays a vital role in authentic marketing, as it builds trust (71% of consumers won’t support a business if trust is lost). It leverages the power of social selling for sales and talent attraction, harnessing the voices of employees. By using existing staff as influencers, it also saves costs and promotes sustainable content creation. Advocacy initiatives boost engagement, satisfaction, and collaboration, fostering a positive work culture. Employee-generated content (EGC) further enhances employee ownership, pride, retention, and brand credibility, ultimately driving lead generation.

Empower your team and transform your business

Foster thought leaders to grow your brand and nurture brand champions with Employee Advocacy that works. BrandBoost_Booster, a social media advocacy solution that’s a win-win.

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